Poco Vino Global Launch

Nov 6, 2025
2 min read

Updated: Mar 29

I spent the better part of a year as the lead creative on the global launch of Poco Vino - the little disruptor the wine industry needed. From Australia, to the United Kingdom, throughout Asia and soon in the United States, this little wine is taking the world by storm - and I had the privilege of being the key creative decision maker.

My team worked with Chello Creative Agency to create the concept for the campaign. We decided on the occasions for each monochromatic lifestyle shot and bottle close up. Once the campaign concept was nailed down, we engaged with Chronicle Studios to execute the shoot. At this point, I worked alongside the Poco Vino brand manager to brief this shoot to the agency with mood boards, style guides, and scripts for motion. Her and I then approved location, set design, and wardrobe.

On set, I was the in-house creative lead. I had final sign off on wardrobe and staging. I offered ideas for shots and framing and made sure that the photographer was capturing images that would work for the assets we were planning to roll out.

Once the photography and videography was shot and edited, it was then handed to me to execute the campaign. I finessed the key visual for each wine varietal, in line with the campaign vision created by Chello. I then created countless print and digital applications of these key visuals.

I edited together a summary video of the campaign and product launch:

All statistics are as of February 2026

https://video.wixstatic.com/video/494d18_1347efc6d84243aea8a9ad0b806f9556/1080p/mp4/file.mp4

Poco Vino campaign in the wild:

These campaign visuals can now be found across Australia and the United Kingdom in print, digital ads, social media, in-store point of sale, trade show and experiential design, and more.

Point of Sale in Dan Murphy's and BWS

I designed the aisle fin and floor decals that went live in Dan Murphy's and BWS stores across Australia. Dan's and BWS are owned by Endeavour group which is Australia's leading retail drinks and hospitality company.