Lemsecco gets a Refresh

Dan Murphy's and BWS Digital Screen

This digital screen was on display in Dan Murphy's and BWS bottle shops across Australia. I created this animation using the key visual that I developed, including my photography of the bottle.

Drinks Trade Magazine

This new visual identity for Lemsecco got a chance to shine when it scored the feature ad spots of inside front cover and first page spread and inside back cover for Drinks Trade magazine.

This was our first time featuring Lemsecco minis, so I started with a product photoshoot - you can find the original images below!

The inside front cover spread was prepared by my team, using the key visual and brand guidelines I had previously created.

A true Cinderella story - these are the original photographs I took before I edited them for the Lemsecco key visuals. You'll notice the mini Lemsecco bottle is featured on the back inside cover without the hand holding it - this was removed using Photoshop (no AI).