Lemsecco gets a Refresh
- Sep 1, 2025
- 1 min read
Updated: Feb 17
When Lemsecco started flying off the shelfs, and consumers demanded additional flavours, it was time for a visual refresh. I took Lemsecco's existing brand guidelines and reinvigorated them, while staying true to the brand's essence. Scroll to the bottom to see Lemsecco's "before" photos.
Dan Murphy's and BWS Digital Screen
This digital screen was on display in Dan Murphy's and BWS bottle shops across Australia. I created this animation using the key visual that I developed, including my photography of the bottle.
Drinks Trade Magazine
This new visual identity for Lemsecco got a chance to shine when it scored the feature ad spots of inside front cover and first page spread and inside back cover for Drinks Trade magazine.
This was our first time featuring Lemsecco minis, so I started with a product photoshoot - you can find the original images below!
The inside front cover spread was prepared by my team, using the key visual and brand guidelines I had previously created.
Digital Ads
Behind the Scenes
A true Cinderella story - these are the original photographs I took before I edited them for the Lemsecco key visuals. You'll notice the mini Lemsecco bottle is featured on the back inside cover without the hand holding it - this was removed using Photoshop (no AI).
Lemsecco's original branding:
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