Poco Vino in Print

Following the successful launch of Poco Vino in the UK and Australia, our PR team lined up some cover girl moments for the little wine that is taking the world by storm.

Drinks Trade Cover and Interior Pages

I designed this cover using an image from the photoshoot we did with Chronicle Studios, for which I was the creative lead for the Poco Vino team. I chose to use this image for the cover because of the wow factor that the pink brings. Additionally, the way the light hits the bottles gives them this glistening effect that really draws the eye deep into the image.

The inside pages were designed by the Drinks Trade team utilising our photoshoot. It was a proud moment to see these images in print.

Drinks Business Back Cover

I designed this grid style creative as a solution for trade magazines. For most print and out of home cases, I used our campaign images. However, since this magazine targeted liquor store owners, the brand team wanted to better showcase the breadth of the brand. These are all images that I creative directed.

Drinks Trade Interior Page Ad

Corresponding Digital Ads

With the launch of Poco Vino, came a lot of opportunities for digital ads. Here are a select few that I designed: