Logo Exploration
Change for Balance wanted to continue using the font from their ten year old logo. That being said, they were open to change the colors slightly, and open to redesigning in a way that would modernize the logo. You can see the original logo on the first page of the deck above.
Color Ideation
Change for Balance had a dark red and gray logo when we looked into rebranding. The company was expanding to include two new partners and the brand needed to be a reflection of all four individuals and their work. They asked for a colorful brand palette that reflected the worldliness of the work that was created in many countries across the globe.
Final logo and color palette
Although initially resistant to change, Change for Balance settled on a wine color for the main logo and additional bright and organic secondary colors. The subtle shifts in the logo make it bolder, balanced, and solid in a way the decade old company had earned.
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