McGuigan x Cricket Australia Campaign

When McGuigan wines partnered up with Cricket Australia for a nationwide campaign, I was given sole responsibility to decide how we show up in store and online.

A key challenge was our limited access to approved images, and we could never show fewer than 6 cricket players on a visual. Promotions were running in a few different bottle shop chains and each visual needed to be slightly different.

Liquorland Giveaway Key Visual

Liquorland is one of the largest liquor retail chains in Australia with over 700 stores nationwide. They also allow very limited point of sale in store, so this was a unique opportunity.

IBA Key Visual

Independent Brands Australia is the second largest retail group in the country, comprising of retail banner brands Cellarbrations, The Bottle-O and IGA Liquor.

Our IBA promotional campaign was by far the largest, with 11 different point of sale assets created and utilised in store.

See in store examples at the bottom of page.

Star Liquor Giveaway Key Visual

Star Liquor promotions ran in South Australia and Queensland, with A4 and A3 posters and neck tags on bottles on shelf.