Emma Bertrand

I'm a multidisciplinary creative based in Sydney, working across graphic design, photography, and motion to bring bold, thoughtful visuals to life. With a strong foundation in both strategy and execution, I approach every project with a focus on storytelling, aesthetic impact, and adaptability; whether it’s building a brand, creating content, or shaping an experience.

LET'S SHOOT

Poco Vino Global Launch

I spent the better part of a year as the lead creative on the global launch of Poco Vino - the little disruptor the wine industry needed. From Australia, to the United Kingdom, throughout Asia and soon in the United States, this little wine is taking the world by storm - and I had the privilege of being the key creative decision maker. My team worked with Chello Creative Agency to create the concept for the campaign. We decided on the occasions for each monochromatic lifestyl

Global Rebrand for McGuigan Wines

I led the global rebranding for the #1 selling wine in Australia. The brand, which is available in Australia, the United Kingdom, and throughout Asia Pacific, was due for a change. With the iconic Black Label undergoing a facelift, the brand needed a foundation to match.

Lemsecco gets a Refresh

When Lemsecco started flying off the shelfs, and consumers demanded additional flavours, it was time for a visual refresh. I took Lemsecco's existing brand guidelines and reinvigorated them, while staying true to the brand's essence. Scroll to the bottom to see Lemsecco's "before" photos. Dan Murphy's and BWS Digital Screen This digital screen was on display in Dan Murphy's and BWS bottle shops across Australia. I created this animation using the key visual that I developed,

Poco Vino in Print

Following the successful launch of Poco Vino in the UK and Australia, our PR team lined up some cover girl moments for the little wine that is taking the world by storm. Drinks Trade Cover and Interior Pages I designed this cover using an image from the photoshoot we did with Chronicle Studios , for which I was the creative lead for the Poco Vino team. I chose to use this image for the cover because of the wow factor that the pink brings. Additionally, the way the light hits

McGuigan x Cricket Australia Campaign

When McGuigan Wines partnered up with Cricket Australia for a nationwide campaign, I was given sole responsibility to decide how we show up in store and online. I also put into practice the new brand guidelines that I had just developed for McGuigan. A key challenge was our limited access to approved images, and we could never show fewer than 6 cricket players on a visual. Promotions were running in a few different bottle shop chains and each visual needed to be slightly diff

Forte Training Club

I worked with Forte Training Club to develop and brand new logo and brand identity for their gym. The logo and icon have gone live across Forte's website, app, and soon to be on a large mural in the gym. Other Top Contenders I personally loved the squiggly bar concept. Pedro had a vision for a gym that was more fun, welcoming, open to all and didn't take itself too seriously like competitors. I thought the added movement of the curved bar took away from the intimidating natu

Sunboli Kickstarter Video

When Sunboli was preparing to launch their sun umbrella on Kickstarter, they asked me to help put together a video that would maximize buy-in. The founders were thrilled with the result and the campaign was wildly successful. I worked with Freya and Andrew to film the interview portion of this video and edit all their content together into an effective sales tool for their kickstarter campaign. I also created the graphics for this video in line with their brand guidelines. T

Lemsecco Billboard

Summer started off with a splash as five digital billboards lit up Auckland at the start of the season, featuring original photography...

Lemsecco Blood Orange Social Launch

Bringing the bold new blood orange flavor of Lemsecco to life with social launch assets created by me and shared on the @lemsecco...

X Infinity Gym Branding

X Infinity training club had a pretty clear idea for their new brand. The X symbolizes each member of the gym and the infinity represents the opportunity for growth provided by the gym. The owners originally wanted just a simple X to the power of infinity logo but it felt off balance so I provided a few additional options.

Silky Wine x Crockd x Silk Cartwright Photography

An iconic partnership between Silk Cartwright , her wine range 'Silky Wines,' and Crockd pottery studios in Manly, Australia. It was a honor to photography this meet and great event.